Throughout 2024, Grupo Bafar continued to strengthen its visionof sustainable growth, driven by our commitment to creatingvalue for all our stakeholders. This year has been marked bysignificant progress in the environmental, social, and governance(ESG) areas, reinforcing our role as a responsible, innovativeorganization closely connected to the communities where weoperate.
One of the year’s most important milestones was the signing ofa strategic agreement with Google Cloud, through which GrupoBafar launched a new phase in its digital transformation process.This partnership will enable us to integrate artificial intelligenceand advanced data analytics solutions to optimize our operationsin food production, distribution, and marketing in both Mexicoand the United States.
These tools will allow us to strengthen key areas such as oursupply chain, commercial operations, and marketing, enablingmore accurate inventory management, the design of personalizedpromotions, and improvements to the consumer shoppingexperience. This technological leap positions us at the forefrontof the food sector, in a global environment where AI adoption isincreasingly becoming a competitive advantage.
From an economic standpoint, we closed the year with revenuesof Ps.28,491 million, representing an 11% increase compared to2023. Operating income reached Ps.4,354 million, a 17% yearover-year increase, while EBITDA for 2024 totaled Ps.5,207million, reflecting annual growth of 18%. These results highlightthe strength of our business model and the operational efficiencywe have built with a long-term vision.
We firmly believe that economic growthand sustainability are not parallel paths, butcomplementary dimensions of a unified businessvision. For this reason, we continue to integratethe United Nations Sustainable Development Goals(SDGs) as the foundation of our strategy and a guideto direct our actions toward a fairer, more human,and more resilient future.
In 2024, we updated our Materiality Assessment,originally conducted in 2021. This update respondsto the evolving social, environmental, and regulatorycontext, allowing us to align our efforts with thetopics most relevant to our stakeholders.
From a social perspective, Fundación Grupo Bafarhas expanded its positive impact through programsfocused on sports, education, arts, health, andnutrition. In 2024, we completed construction ofthe new Fundación Grupo Bafar collection center,a facility that integrates technology and artificialintelligence to enhance the management and reachof our social programs. We ended the year with 76active socio-sports schools, over 3.2 million familiessupported, and thousands of inspiring stories ofresilience that motivate us to continue spreadinghope.
We also successfully hosted the 13th edition ofthe “Une-T” Tournament, bringing together ourmain suppliers, partners, and employees in oneof the most impactful social events organized byour Foundation, reaffirming the strength of oursolidarity-based community
Internally, Universidad Bafar and our Talent Bankprogram continue to support the professionaldevelopment of our people, preparing them for newchallenges and opportunities within the Group.
We also made a significant step forward inour governance structure by consolidating ourESG Committee, which oversees and alignsour sustainability initiatives, promoting moretransparent, ethical management guided by bestpractices.
On behalf of the Board of Directors, I extend mydeepest gratitude to our employees, partners,communities, volunteers, and donors for being partof this mission. Together, we continue to nourishMexico’s progress, not only through the foodindustry but also through hope, innovation, andsolidarity.
